Bose, Global



Technology Consultancy for AV


6 Months




The client 


The Bose Corporation is an American manufacturing company that predominantly sells audio equipment. Bose is best known for its home audio systems and speakers, noise-cancelling headphones, professional audio products and automobile sound systems. The majority owner of Bose Corporation is the Massachusetts Institute of Technology, donated to MIT by the founder Amar Bose himself.


the brief 

Develop a new approach to technology

Green Room Design approached the Recursive team to develop a new approach to technology within the retail environment which would complement the store design plans they had been developing for Bose. The brief set was to present the Bose product to customers in a way which allowed them to touch, feel and experience the physical elements of it, whilst at the same time digitally feeding them key information to support their buying decisions. It was important that this information was presented in a way that was engaging and playful and also driven and controlled by the customer.  




The challenge 

Design of interactive opportunities to immerse customers

Creating the latest in store technology for Bose required the design of interactive opportunities to immerse customers in the very latest innovations and the opportunity to experience and engage in sound in a way they never have before. Working in partnership with Green Room, the Recursive team developed a new digital concept for a global role out of immersive stores for the iconic audio brand Bose. Featuring Augmented Reality (AR) facial tracking, and projection based depth sensing touch tables, the design sets a new standard for the retail experience. We provided core design services to define the Audio, Visual, IT and Control systems across the store working through RIBA stages 1 through 4. The technical design of the store, which we provided, covered AR and facial recognition, depth sensing, motion tracking, interactive projection and product interaction and integration in a way which has never before been done. In addition, the Recursive development team provided bespoke software services, working closely with Green Room’s design team to take their graphical visions and bring them to life. We also built the unique discovery touch table and connected home experiences in house for Bose. Along with the front-end visual applications, additional software was developed to detect sensitive touches on a surface for the discovery table. We also created software to wirelessly communicate with Bose products for the connected home experience.  



The Outcome 





Media and Press 





XX & XXX  

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