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Pro-Direct LDN 19

Bridging the gap between bricks and mortar, and online.

Recursive designed and developed a unique 4k playback platform with interactive touch-based podiums installed at the ground breaking Pro Direct retail store in London. Designed to bridge the gap between bricks and mortar and online, the unique system allows high resolution video and images to support the product launches of all major brands. It does all this in real-time linking to the in-store CMS as well as taking live feeds from Pro Direct’s social feeds.

We deployed our own unique in house content system called Pixel to drive the content throughout the Pro Direct store. Pixel is capable of connecting directly to any CMS system. The allows remote publishing of content directly into the store as part of the overall business workflow. It also consumes live social feeds and allows multiple layers of interaction, with fully synchronised playback of multiple content feeds across video walls and multiple screens.

We provided core design services to define the AV & IT systems across the store working through RIBA stages 1 through 4. We also provided construction administration (CA) and handover and close out services covering RIBA stages 5 and 6.