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Puma Skill Cube

Unique immersive environment that brings Puma brand ambassadors such as Lewis Hamilton, Romelu Lukaku, Antoine Griezmann and Adriana lima alive in life-size form on screen.

Recursive were approached by Green Room Design to deliver an immersive sports experience within the Puma flagship store on 5th Avenue in New York City. The concept revolved around giving visitors a unique 1-2-1 training session with a choice of Puma brand ambassadors. To achieve this, we created a multi-sensory environment incorporating 270° floor to ceiling LCD screens, floor projection, object tracking, dynamic lighting and surround sound.

Our role was in the end-to-end design, development and project management of all technical aspects of the space. We undertook and hosted mock-up tests within in the UK to assist development of the environment.

Our software powers the whole experience. Tracking the player, the ball, and delivering dynamic visuals in 12k resolution. We built software for the projection graphics, along with a powerful multi-layered playback application for the CGI content.

Our in-house tracking software was not only used to track the visitor and the ball within the space, but also to detect the ball when it is kicked at the rear video wall in the strike challenge. Touchscreen software for players to start the experience was also developed along with a leaderboard for each ambassador.