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Sun and Sand Sports

Design and development of all customer facing technology for a leading multi-sport retailer in the UAE.

Recursive worked alongside Green Room Design and Sun & Sand Sports to deliver a first-of-its-kind store, with cutting edge technology and unique customer engagement.

Recursive designed and developed the customer facing technology elements throughout the store. These included immersive trial zone areas for football, basketball, and running. A central events zone featuring a custom high resolution LED floor with LED pelmet and rear video wall, with a stunning full multi-channel Meyer Sound audio system for full coverage of in store sporting events.

Recursive provided Core design services to define the AV & IT systems across the store working through RIBA stages 1 through 4. Construction administration and handover and close out services covering RIBA stages 5 and 6 were also provided.

For the development of the interactive trial zones, Recursive used a myriad of technologies such as depth sensors, machine vision cameras, IR curtains, and custom electronics. Custom software was developed for each of the zones, creating three unique and enjoyable sports games.

To accompany the experiences, Recursive also developed a ‘social scoreboard’ application. This allowed visitors to view their game scores, along with stylised images taken during play, on a large video wall at one end of the store.